Monday, August 9, 2010

Donde?

Just a reminder that, thanks to all of you glorious supposed Mexicans who give this corner of the internet a look every now and then, entries from this blog have been posted on various websites including:

http://www.hispanicla.com/

http://www.bilingualbraings.com/

and most recently - http://www.labeez.com/

Thanks for reading and check out these other sites because they have some interesting stuff.

-EricV123

Sunday, August 8, 2010

Novelas: TV for Audiences who can be Satisfied

My grandmother would usually pick up my brother and I from school every afternoon. We were kids and in all probability annoying as hell but she pretty much gave us run of the house- baseball in the back yard, board games in the patio, action figures and toy cars… We seldom got in to trouble but when we did she certainly reminded us who was in charge. All afternoon she even gave us control of the TV. But that ended as soon as evening came and it was time for the novelas. My aunt would stop by. Mom would be over to pick us up after a long day of work. But before we left they had a cup of coffee and maybe some pan dulce and stopped to see something that could not be found on American television.

For a nation that is relatively wasteful in so many ways, we are sure to squeeze every last bit of value out of out entertainment. Some stick, like the 20+ James Bond movies out there. Some, like the last couple of seasons of Friends, hang around perhaps a bit longer than their sell-by date. And still others run the gamut until they become a parody of their origin; shows like The Real World and its spin-offs, or The Bachelore(tte). This is not the case with the telenovelas (novelas for short) that one will find on Univision or Telemundo. Though there have been some attempts to adopt the model for American audiences it is extremely difficult for consumers and providers to walk away from a hit show.

Here is how novelas work: by definition they are on a limited run, usually lasting less than a year. That might seem like just any old mini-series you’ve seen anywhere but the content differentiates the genre from that of a typical min-series. Novelas are always convoluted love stories with twists and turns in the plot. Generally you will see a couple kissing in the first few minutes of the program and something will happen to drive them apart. 120 episodes later they will be kissing again in the final scene. So you won’t find epic wars fought as in Battlestar Galactica, nor will you find stories of brotherhood as in Band of Brothers. The content is completely relegated to the soap opera type of plots with steamy love scenes and tales of lust and revenge. Again, unlike a typical soap opera there is a designated end planned from the very beginning. They can be period pieces or take place in a contemporary setting but the one thing you can count on is that it will end. You may fall in love with the characters and demand more but that simply isn’t the way these work.

American studios have tried to emulate the model of the novela on various occasions but the results have been rather disastrous. A small television unit called MyNetworkTV tried to use the format but interest fell off quickly after their first season. That may be because audiences weren’t interested in investing their time in something they knew would be over in a matter of months, or it could be because the shows simply weren’t any good. It takes an act of God and a bolt of lightning for a show to have a successful run even if it has major star power and a great time slot. Anyone remember the Cosby Mysteries? Or that one show Michael Richards had after Seinfeld? Whatever the case, the American attempts could not copy the success of their Latino counterparts.

This isn’t to say that the genre has not had a profound influence on American television. While shows like 90210 and Melrose Place were essentially prime time soap operas with characters whose histories the audience followed no matter how outlandish the plot might be, prior to the early 90s I am hard pressed to think of many shows with a season long story arch. Sitcoms like Three’s Company or Cheers were essentially stand alone half hour shows that could be plugged into the season in any order. Occasionally there were two-parters or very special episodes that would have some lasting effect that might be referred to in a later episode. But there wasn’t really a sense of the show being mapped out for the season with a specific goal that the audience is searching for. Moonlighting had the basic premise of a guy and a girl who should be together but were not… And audiences watched it in hopes that they would finally get together, not because they knew that’s what was supposed to happen at the end of season 2. Fast forward to the early 2000s to the appearance of Heroes, Desperate Housewives and 24. Both of these shows had a very specific story arch that would find a conclusion at the end of the season while setting up events for the season that followed. Audiences were captivated by the notion that their time spent in viewership would be rewarded with a conclusion to the story. Had any of these shows simply ended after their first season they would be regarded as culturally significant events that captivated a nation. Instead they are being milked for all they’re worth and have fallen into mediocrity, a step away from oblivion. Ugly Betty was originally supposed to be ABC’s attempt at an American novela but they decided they would rather ride it out until it eventually got cancelled due to dwindling ratings. Twice.

Like soccer, I’m not entirely sure why novelas won’t catch on in America. I guess it’s the same reason we have a fourth Indiana Jones movie and those last three Star Wars abortions. If we can squeeze a few more bucks out of a character, we probably will line up to see it. By the way, let me know how The Real Housewives of DC turns out.

Friday, August 6, 2010

King Taco

I don’t have the same tolerance for spicy foods that my father does. When he wants salsa he wants it so hot he is sweating by the time he gets through his meal. And then he wants a little bit more. I don’t like to need a towel to wipe my brow at the end of a meal but I like a little bit of kick and when I ask for something I want it spicy for real, not white-people spicy. Not Cheesecake Factory we-added-some-extra-black-pepper-and-a-touch-of-cayanne-pepper-spicy but something that is going to burn a little bit and will be made worse if you try to wash it away with water. You can get this at King Taco. You can get the spiciness my dad prefers but if you don’t want the burning depth of hell raging in your mouth you can get a decent kick as well. A good salsa makes all the difference in Mexican food. You could have the sweetest corn cakes, the most savory tamales, or the crispiest chips, but if you don’t have a spicy salsa then you are eating at El Torito or, if they’re still around, Alcapulco’s.

King Taco is on my list of musts every time I get back to Los Angeles, which is a few times per year. My family has been a loyal customer since my childhood. After visiting cousins or extended family, friends, after YMCA youth softball games or sometimes after an early Dodger game, stopping by King Taco- the one on Cypress or maybe the one on Third, depending on where we were coming from, was on the itinerary. Over the years as the brand expanded it got easier and easier to find one, much to my delight. Now they even have a spot in Dodger stadium and that pretty much rocks.

King Taco got its start back in 1969. Raul Martinez and his wife, Maria, lit the barbeque at the park (I’m guessing Leg Lake but that information wasn’t available), a bunch of guys playing soccer nearby finished up and passed by to see what smelled so good. They bought a bunch of tacos and BOOM! A legend was created. Five years later Raul and Maria bought an old ice-cream truck and converted it into a taco truck, an innovation that I think we all take for granted these days. Knowing their audience, Raul, Maria, and Raul father, parked the taco truck outside of a bar one night and had about $70 worth of sales. The next night they doubled that. Six months later the first King Taco restaurant with a permanent address opened at 1118 Cypress Ave. in Los Angeles. The rest is history and with just 21 locations from Commerce to Ontario everyone knows if you want a good taco you go to King Taco.

Part of the appeal is the value. Tacos are just a $1.25 and there is quite a variety to choose from. You can go with the simplicity and ease of carne asada, carnitas, or pollo, but for the real Mexicans, the ones who aren’t just supposed to be Mexican but actually know the Mexican National Anthem (I still have to learn that one), they offer lengua, cabeza, buche, and mollejo. I’d love to just tell those of you who don’t speak Spanish exactly what those are but part of the fun is figuring that out if it’s your first visit. I couldn’t in good conscience, ruin for you but I will say it might seem kind of rowdy if you aren’t terribly familiar with Mexican cuisine.

I may be confusing King Taco with Olvera street from my youth but I thought they used to feature Fanta and/or Orange Bang (along with Piña and Lemon Ole!) but they don’t seem to be on the menu anymore. They do, however, still serve aguas frescas which sounds very good during these summer months. Other menu items include tameles, sopes, and chicken but you go for the tacos. Just like even though Lawry’s Prime Rib has lobster, it’s not what you go there for. With King Taco you go for the tacos.

I won’t be making my way to Southern California for at least another couple of months but already my mouth is watering for some of those delicious tacos. So many nights heading back from Hollywood or wherever and taking an exit off the 60 freeway to pull up to the brightly lit sign with shaved heads and Dickies in front of low-riders on one side and LAPD or LA County Sheriffs on the other side. It’s a good mix. Oh, and if you are heading east on the 60, make sure you hit the right exit because if you can see it from the freeway then you’ve gone too far and you’ll have to back track.